- Professional publications on tablets
- Smooth and fast workflow
- Multimedia, interactive content and advertising
- AppStore as additional distribution channel
- Excellent reader experience
Successful examples we found:
Weekend Magazin
iPad magazine
The 'Weekend Magazin' in Austria, a small, free fortnightly magazine, which published its first tablet version a year ago, was rated by McPheters & Company (USA) amongst the 20 best magazines worldwide. This catapulted it ahead of some of the large American publications (Note: Austria has a population of only 8mio, so is similar in size to nz).
For more info click here
The NZ Herald
iPad news app
The NZ Herald published its first iPad version at the same time as the iPad launched in New Zealand and now has a large and growing readership.
For more info click here
Red Bull
iPad publication
Red Bull is an example of a company which embraced the strength of the new medium and created the 'Red Bull Bulletin', an interactive, entertaining and highly successful tablet magazine.
For more info click here
Alice for iPad
Interactive ebook
Alice for iPad was one of the first interactive picture books on the iPad. It gained a lot of media attention as well as a large amount of app store purchases/downloads.
For more info click here
Digital publishing is a field which is changing quickly, and is of enormous importance to most publishers as they will be affected in some way by it.
While some publishers are still wondering about how to go digital, others are already taking advantage of the new devices for their publications and are being catapulted ahead of competitors in an instant.
Digital publishing in New Zealand
Tablet and Smartphone sales are booming in New Zealand. Trends show clearly that this boom is not going to stop any time soon and that before too long most New Zealanders will own a Smartphone and/or tablet.
Being amongst the first to offer convenient, but also easy to access and read content for those devices will bring a great advantage.
Publications suitable for digital publishing on tablets:
- Magazines
- Newspapers
- Brochures and (product) catalogues
- Ebooks
Magazines and newspaper publications
Who benefits:
- The reader simply downloads a magazine app which delivers all current and upcoming issues to their device automatically and instantly once these are published.
- The reader receives optimised content for a convenient reader experience (no zoom-in-to-read necessary) and stays engaged by the highly interactive content (e.g. slideshows, videos, hyperlinks, hotspots, 360˚ turns, etc).
- Advertisers love digital magazines as for the first time they get the chance to create interactive ads which in return will engage the readers and convert them into customers at the touch of a button.
- The publisher benefits from a smooth and fast digital publication workflow as print Indesign work files are all they need to supply to the developer.
- The publisher creates a new revenue stream by selling highly sought after multimedia and interactive advertising slots for the tablet version.
It is a clear win-win-win situation for the reader, the publisher and the advertiser.
Brochures and (product) catalogue publications:
This new medium allows us to convert brochures and product catalogues into an exciting experience for readers, which will engage them and - at the touch of a button - convert them into buyers. The market in New Zealand is still wide open, though some retailers are starting to discover the power of digital publishing. The first retailers in their respective industries to take this next step will gain major market share fast.
Brochures and catalogues can now:
- Be linked to buy now pages on websites
- Show product in action (video, animation)
- Offer additional info through hotspots
- Show 360˚ view of objects
- Enable the reader to submit enquiries or questions about a certain product
- Track buyer and reader behaviour
Interactive ebook publishing
Turn your picture book into an interactive adventure by adding multimedia content to its illustrations. Interactivity and animations will add a whole new dimension to a picture book and bring the story to life. Children nowadays know how to use tablets from a young age on and love interactive content.
Watch this child exploring print and tablets. And this child is only 1 year old.
For a free 1 hour consultation call: 07 847 0794
Or email: info@room9.co.nz
